Monday 25 June 2012

Moodboard - Sweetheart Summer Sports Dress

This weeks dress theme has a sports, sweetheart sundress feel to it which involves a candy popping sweetheart print from our favourite fabric shop Millie Moon. 

I love the 1950s Jantzen swimwear ads and the ways that fashion has interpreted the Olympics and sportswear. The early 1980s and late 1950s have a similar healthy Californian feel to them with tans and uber chic, body con styling. Julia Roberts in Pretty Woman wearing her transformed 'races' dress sums up the tone of the dress this week, that and a heavy sprinkling of candy hearts. 

Sports, summer and bright prints will be a running theme over the next few weeks, as with last week. Some will be a little tongue and cheek fun and some will be wonderfully elegant, we'll just see how we feel each Monday!