Friday 28 February 2014

Reds: 10 Reasons to Wear Red and How

Our latest Red dresses 
Red is the colour of love, passion, hate and fear. Its positive and vibrant and bright and possibly the most reactive of colours. Here are 10 reasons how and why to wear red. 

1. Diana Vreeland Said : "Red is the great clarifier - bright, cleansing, revealing. It makes all colours beautiful. I can't imagine being bored with it - it would be like becoming tired of the person you love".

Dolce and Gabbana A/W 2013 Collection from Vogue 

2. Red from head to toe looks fabulous. - Dolce and Gabbana: for their Autumn/Winter 2013 collection finale was a glorious troop of beauties in red gowns, all looking equally stunning showing how a red dress looks fabulous on everyone. Team with red nails, shoes and lipstick.

The Red Shoes, Powell and Pressburger 1948

3. Red in Technicolour: Film is where red gets most exciting, it made Dorothy's ruby slippers which wouldn't be the legendary shoes if they had been the silver as they nearly were.
And the vibrancy of the red in Powell and Pressberger's 'The Red Shoes' is positively eye popping. It's the most beautiful red on screen, deep, pigment rich red silk satin. The technicolour technique is produced by using three negatives and filtering the light through prisms to get the best (according to some) quality colour in film history.

4. Red Lipstick: Try MACs Relentlessly Red, the title alone sounds fabulous. I think most people can wear red lipstick and I can't say I've ever see it look bad on any beautiful woman. It finishes the face and sets you up for the day. However bad you might secretly feel, no one will ever know.

David Lynch and Christian Louboutin collaboration. Photo by David Lynch

5. Red is sexy: Christian Louboutin knew exactly how to make his shoes the sexiest in fashion, that little glimpse of red lacquer erotically teasing with every step has made women and men worldwide covet his beautifully designed shoes. Women were once upon a time marked with red as a sign of adultery or being prostitutes which developed into the 'red light districts' and 'the scarlet woman'.
It has also been said that the colour red makes people more sexually attractive according to a study by Dr Raj Persaud an Adrian Furnham. (Huffington Post)

6. Its Lucky and prosperous: In Chinese culture the colour red is positive and good luck, in India and Asia red is worn by the bride for her wedding. It's the colour of importance and beauty around the world.

7. Red is a Natural beauty: Red has one of the longest wavelengths in the colour spectrum and gives us those beautiful sunsets, the brilliant red of a rose or poppy and our blood. All natural and vibrant.

8. Red in so many shades: Vermilion, Scarlet, Pillar box, Poppy, Claret, Crimson and Rose. All sumptuous sounding names for the spectrum of red shades. Pale and dark skins try the brighter tones and olive brunettes try the clarets with a matching tone lipstick for a vampish style.

Amber Heard in The Rum Diary 2011 Bruce Robinson 

9. Red and other colours. I love it clashed with pinks and oranges. It's makes such a strong statement with pastels and is at it's greatest with gold and silvers. Wear a red dress to make an impact, think of Amber Heard in The Rum Diary, Marylin's sequins in Gentlemen Prefer Blonde's or the best of the red dresses Mrs Jessica Rabbit. Film has dressed it's leading ladies in red to look and be magnificent so why don't you do the same.

The fabulous Diana Vreeland in her 'Garden in Hell'

10: Diana Vreeland again: “All my life I’ve pursued the perfect red. I can never get painters to mix it for me. It’s exactly as if I’d said, ‘I want rococo with a spot of Gothic in it and a bit of Buddhist temple’—they have no idea what I’m talking about. About the best red is to copy the color of a child’s cap in any Renaissance portrait.”

A little red dress can go a long way and should be a wardrobe staple for when you want to be your most notably fabulous. Keep legs bare and match your dress with lipstick.

Further reading

The Rum Diary imdb
The Red Shoes imdb
Technicolour Criterion Films
'The Tech Behind Technicolour' John Cunningham Reel Classics 
'How technicolour created ruby slippers without using colour film' Ester Inglis-Arkell
'Dolce and Gabbana Catwalk Report A/W 13' Jessica Bumpus 
'Psychologists Find The Colour Red Holds The Secret To Attraction' Dr Raj Persaud and Adrian Furnham Huffington Post
A History or Red Soled Shoes Forbes Magazine