Tuesday, 15 November 2011

Pretty Birdie Dress

Birdie Print fifties inspired party dress with the super cute multi-coloured birds popping out of the grey background.

I'm working on a few novelty print dresses at the moment with fabrics from my favourite and best local fabric supplier Millie Moon. Every time I visit the shop I fall in love with yet another print! Have a look at our pink elephant print here, i just love this design.

 The novelty print dress was a staple of the summer wardrobe and hostess warddrobe from the late forties through to the early sixties with the ready to wear label Horrockses at the forefront of these fashions. you can just imagine all those 1950s wives in the prints all together discussing suburban life Mad Men style!
I have my original 1950s Horrockses dress hung on my studio wall, it's made in a gorgeous cotton with green and pink roses in stripes and a fabulous full skirt. Horrockses employed artists Graham Sutherland, Eduardo Paolozzi and Pat Albeck to design their striking patterns which ranged from lobsters, florals, fruit and veg anything that could be turned into a pattern that would turn heads.
There is a brilliant book all about Horrockses fashions published by the V&A for further reading on the brand. 

It's Horrockses that has inspired my novelty print dresses, my fabrics picked from rummaging in vintage shops, charity shop curtains and the wonderful Michael Miller prints, the soft cotton makes them very easy to wear and feel amazing with the full swishing skirts around you.
I'm now searching for lobster print cotton to make a lobster dress paying homage to the great Schaiparelli and Horrockses.

I'd love to hear about your Horrockses or any vintage novelty print dresses. What's your favourite print and have you found anything really unusual?