Today the dress I made for Kat at RocknRoll Bride arrived and I discovered something amazing that was right in front of me!
|Betty's Good Tee Dress in Orgain Fair Trade Cotton|
Being mainly an online business I find many ways to promote my work via twitter, facebook and my blog. I have found some really cool people out there with similar businesses, ideas and styles that are great to talk to and network work with. I am also really lucky to have a few local people (which is rare out in the countryside) that I can chat with about my work and their work.
What I didn't think of was how twitter could let me give really great interactive customer service.
I do a huge amount of communicating via email but just imagine being there when you open the box and try your dress on!
So when your order something and post on twitter, not only do you tell everyone else but the business who you purchased from can also be involved with your reactions and response to the product.
OK I know what you're thinking, WOAH THERE MR SUIT this is a blog about Alexandra King's pretty dresses not how to exploit customers!
For teeny tiny businesses like mine, how a customer feels about a dress I have sewn by hand is really important to me, I want then to love it as much as I do and understand that what they are buying is really special.
Today for the first time I could follow my customer (Kat) as her dress arrived and she tried it on.
This is great for me because
a) it's as close as I can get to a fitting from a distance, I can guide the customer how to put on the dress and hear how it fits etc.
b) it's like someone standing in the door of a shop and shouting to everyone on the street how they feel about my dress.
This could obviously go the wrong way too, if the customer isn't happy and not everyone wants to share everything on twitter, but it sure ups the customer service. It's silly that I hadn't thought of this before!
So ladies, if you order a dress and you are on twitter I would love for you to tweet or message me when your dress arrives and when you have tried it on. It means I can be there to answer any questions straight away. Or give me an old fashioned phone call! Follow me on twitter @makemeadress.
Today I learnt just how amazing hearing from customers in real time can be. (And I eventually photographed the ivory underskirt, so pretty!)